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Amazon's Twitch wants more game-streamers to make money on site

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The Twitch Affiliate Program will enable viewers to support the broader creator community by inviting non-partnered qualifying creators to earn revenue through on-platform tools previously only available to Twitch partnered creators. (Graphic Business Wi

Eligible non-partnered streamers will soon have the opportunity to make money streaming games on Twitch.

Cheering was initially only available to select Twitch partners at launch, with plans to expand to a wider group over time. You can then use Bits in chat messages as a way to support your favorite streamer. For every Bit purchased, one cent will go to the streamers. The Twitch Affiliates program enters a middle ground somewhere between the casual Twitch broadcaster and high-profile streamers in the site's Partner programs. Out of Twitch's 2.2 million monthly streamers, only about 17,000 of them are in the Partner program.

Affiliates will eventually also receive access to basic versions of various Twitch tools including Subscriptions, Game Commerce and Advertising. Whereas with Partners, specific features are under development that are designed for nurturing the larger communities they manage.

The affiliate program is promised to be launched soon, with Twitch stating, "In the coming months we will continue to invest in both our Affiliate and Partner programs to better support creators at all stages of their development". As with YouTube before it, when you provide ways for people to make money from their videos, they're likely to produce more content, which in turn increases the overall community's engagement.

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The company isn't detailing the specifics of those requirements, but when pressed for details, a Twitch rep put it like this: "the bar is very low and essentially requires just streaming on a regular basis and a very small number of viewers".

The program has been named "Cheering with Bits" by Twitch. Additional tools letting affiliates make money, such as selling subscriptions, will be added in the future, the company said.

Viewers will pay the affiliate streamers with a system that rewards performance, which is Twitch's equivalent of a guitarist performing on a busy street corner for donations. Twitch Partners will also get a new "verified chat badge" when the Affiliate Program launches.

Still, this is a major step in the right direction for Twitch, as it will let a wider group have it that much more viable to broadcast their gaming content online.

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