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Fireworks Oreo: Company rolls out explosive new limited edition cookie

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New 'Firework' Oreo hits store shelves

If you aren't a fan of syrup or waffles, the company also has another new flavor called "Firework Oreos" that has sweets similar to Pop Rocks in the creme.

Oreo has in recent years gained attention with the release of limited-edition flavors such as Oreo DQ Blizzard Creme, Brownie Batter, Birthday Cake, Candy Corn and Watermelon.

The newest Oreo flavor is... drumroll please...

Looking forward to its next product, Oreo is asking fans to pitch their creations.

In 2018, the company will produce and sell three finalist flavors, and the top victor gets $500,000 and a trip to NY. You'll like it if you like popping candy.

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The "Firework" Oreo started lining the shelves Monday.

Some ideas already floating around online are orange soda Oreos and Sriracha flavored Oreos. In a similar vein to Lay's successful Do Us a Flavor campaign, you can now enter your dream Oreo idea using the hashtags #MyOreoCreation #Contest.

Featuring a chocolate cookie wafer and a popping candy filling, Firework Oreos are the flawless addition to all your summer celebrations.

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The victor will get $500,000 and "unprecedented fan access to top-secret Oreo creations" - which is so secret, we can't even think of what that could possibly mean!

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