Boeing launches new jet with flurry of orders

United Airlines Boeing 737 MAX 10

United said it was converting 100 previously placed 737 orders to the Max 10, which is created to haul as many as 230 people on transcontinental flights of about 3,000 nautical miles.

According to industry sources, the 737 MAX 10 has a catalog value of $125 million making this order worth about $12.5 billion before discounts that are customary for aircraft purchases.

"It is getting a big endorsement from airlines and that is leading to more lessors endorsing it too", Ihssane Mounir, Boeing vice president for sales and marketing, told reporters. Delivery to airlines like United Airlines, British Airways and launch customer Singapore Airlines will begin next year.

Ryanair carried 120 million passengers a year ago with 1,800 daily flights to more than 200 destinations.

In a symbolic change likely to rankle with its European rival, Boeing ditched its forecast for very large four-engined airplanes such as the Airbus A380 and its 747-8. The Max 10 will be the largest of the updated 737 series, which competes head on with Airbus's A320neo family.

Airlines around the world have had an insatiable demand for single-aisle aircraft like the Airbus A320 and Boeing 737 that fly short and medium haul routes around the globe. General Electric Commercial Aviation Services converted an existing 737 order for 20 planes to the new model. The Max family of planes is oversold through 2020, and capacity is finite for the model favored by budget carriers, Slattery said in an interview.

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AerCap has 100 737 MAX aircraft on order, now comprising 85 MAX 8s and 15 MAX 10s.

Over three dozen pledges were received by Boeing at the Paris Air show for the new Max 10 that the Chicago, Illinois-based plane manufacturer is planning to launch.

Ryanair buys 10 Boeing 737 MAX 200 jets worth more than $1.1 billion at list prices.

(This version of the story corrects paragraph nine to show order was from Viva Air, not Viva Air Peru).

"Many airports are running out of capacity and for those airports this is a flawless aircraft", said Ajay Singh, chairman of low-priced Indian airline SpiceJet, which signed a provisional deal to buy 40 MAX 10s.

"By placing a firm order with Boeing as well as contracting additional aircraft from our strategic partner Air Lease Corporation, Blue Air will incorporate 20 ultra-modern aircraft into its fleet", Gheorghe Racaru, CEO of Blue Air, said.