The Price of the Oculus Rift Has Been Considerably Reduced

The price of VR keeps dropping.                  Sarah Tew  CNET

At Digital Dragons earlier this year, Oculus told us that the attach rate on Touch with new Rift purchases is almost 1:1 right now.

At this point, there are more than 500 titles available on Rift. Oculus Touch controllers saw a similar price drop at the time, which brought the price for a full bundle to $599.

Oculus hasn't disclosed sales for the Rift but research firm IDC estimates the device has sold about 520,000 units world-wide to date, compared with 770,000 of HTC's Vive headsets and 1.6 million PlayStation VR headsets. Part of an Oculus Rift Summer Sale the pack comes with a Headset, Touch Controllers, Two Sensors, Remote, and Xbox One Wireless Controller.

Of course, some VR skeptics will take this move as a signal that Oculus is desperately reaching for a quick solution to boost sales on a device that still hasn't cracked the mainstream in terms of widespread popularity.

Oculus is temporarily cutting down the price of Oculus Rift virtual reality headset to match cheaper rivals like the PlayStation VR.

Before this year the Oculus cut its price.

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"Now is a good time for us to drive that next tranche of users into the hardware".

The pace of game releases has quickened, making a wider appeal possible, Rubin said: "We're now in a space where the mass market can be much happier".

If there's a magical price for selling game consoles, it's somewhere south of $400.

The HTC Vive was available for only $749.99, and it came with the two controllers, the headset, two lighthouses, an HTC software bundle pack, a free copy of Star Trek: Bridge Crew and a $50 Steam gift card.

"Summer of Rift is all about celebrating the VR community and encouraging new people to get in the game", the company said in its announcement. You can pick up the pair of them for just $399/£399. Earlier this year, Facebook closed hundreds of its Oculus VR pop-up shops in Best Buys after some stores went days without a single demo.