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New Apple TV will come with 4K and HDR support

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Steve T-S on Twitter:

It should be noted that Roku, Amazon, and Chrome have had 4K-capable streaming for a good while already, and their price points are still cheaper than Apple's $179 for 32GB of internal storage or $199 for 64GB.

The fifth generation Apple TV, called Apple TV 4K, supports 4K and HDR (high dynamic range) video on compatible televisions. All iTunes users will get automatic upgrades of HD titles in their current library to 4K HDR versions as they become available at no extra charge.

Cue also mentioned the fact that Apple is driving towards the goal of offering live sports on the Apple TV, alongside on-demand 4K content from Apple, Netflix, and (in a few months) Amazon Prime.

Like the Apple Watch Series 3 that we covered earlier, the Apple TV 4K will be available for pre-order on 15th of September and will be available on sale starting September 22. By the end of the year, Apple TV app will be introduced in seven more countries.

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Supporting 4K resolutions along with industry standard HDR10 and Dolby Vision. The 4th-generation Apple TVs will likely be marked down to clear out their 2-year old inventory that should have supported 4k in the first place.

Prior to today's official announcement, we had heard that Apple was clashing with prominent Hollywood studios over the pricing of 4K content.

Here's everything you need to know about the all new Apple TV 4K. At the event, Apple also showed a new exclusive game "Sky" that's coming to iOS and Apple TV this winter. For content, Apple says its has been using with the largest production houses in the world, to bring HDR and 4K content at the same price as HD.

Also, crucially, although most TVs these days include streaming apps, a lot of them suffer from a level of support that is questionable at best. Since then, the market for Internet-connected set-top boxes has heated up. It claims to be 50% faster and offer 4 times better graphics performance than previous Apple TV. The newfound playback capabilities are powered by Apple's proprietary A10X Fusion chip plucked from the recently-updated iPad Pro.

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