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Amazon gives teens shopping independence

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Amazon today announced a new way for teens to shop its site independently of their parents' accounts and place their own orders, which parents can choose to review before allowing the purchase.

Pre-approving orders is done alongside establishing a spending limit, meaning that while the teen can order anything they want, they can only do such up to a certain price before the ability is taken away.

Afterwards, the teen will log into the Amazon App using their own username and password.

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One major benefit this program offers families is the ability to share Prime membership features. Amazon also sees a convenient opportunity to hook a new generation of customers-those kids will have their own accounts already when they turn 18, and boom, time to pummel them with offers for all the stuff they need to buy for college and young adulthood. Parents can then allow or deny the attempt with a simple "Y" or "N" reply to the automated message. The For Teens login is only made possible if the parent agrees, and parents ultimately retain the power over their teen's shopping habits, including settings spending limits and having the ability to deny an order. "Parents receive itemized notifications for every order and can cancel and return any item in accordance with Amazon's policies". Parents can either sign up their teen, or a teen can send an invitation to mom or dad via SMS or email. "We've listened to families and have built a great experience for both teens and parents", Michael Carr, vice president of Amazon Households, said in a statement.

Their credit card information will be hidden on the teen accounts, as will their purchase and browsing histories.

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