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Apple TV app for Europe

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Once the app is released users will be notified about the app and it will be downloaded automatically on their Apple device.

Apple is now allowing developers to offer pre-orders for their upcoming apps on the App Store.

Once your app is approved and you're ready to make it available for pre-order, return to Pricing and Availability, confirm the date your app will be released for download, and click Release as Pre-Order in the upper-right corner. Customers will be able to pre-order the app via the product page and will get notified once the app is available for download. Meanwhile, customers shouldn't worry about possible price hikes between an app's pre-order opener and availability commencement. Developers will be presented with Pre-Orders section if their app has never been published on the App Store. The interesting bit is, you will be able to pre-order the app even before the official release. "Pick up where you left off, or find something new with the TV app and Siri". The app developer, listed as Nam Le, has three other apps in the App Store, including two panda fighting games.

After a user has preordered the app, it would automatically be downloaded on the launch date.

Devs should keep in mind they can't put an app up for pre-order more than 90 days in advance of a commercial rollout, or with a shorter than 48 hours notice.

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Apple said the move could help developers build more excitement for forthcoming apps.

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"Recently, I was informed that Apple's decision to more stringently enforce its policy guidelines regarding design and functionality may result in the wholesale rejection of template-based apps from the App Store", wrote Lieu (per TechCrunch). Customers also get the ability to cancel the pre-order if they wish.

Apple has announced the addition of a pre-order feature to the App Store.

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