Facebook to Have Users Decide What Is 'High Quality' News

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At the same time, Zuckerberg said the amount of news overall on Facebook would shrink to roughly 4 percent of the content on the News Feed from 5 percent now.

Zuckerberg said on Friday he expects recently announced changes to shrink the amount of news on Facebook by 20 percent, to about 4 percent of all content from 5 percent now.

As for how to achieve this goal of high quality news, Facebook will look for content to be trustworthy, informative, and local. "This data will help to inform ranking in News Feed".

Facebook is shaking up your news feed yet again.

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Zuckerberg continued with, "we decided that having the community determine which sources are broadly trusted would be most objective".

As part of our ongoing quality surveys, we will now ask people whether they're familiar with a news source and, if so, whether they trust that source. Facebook initially proposed fighting false stories by letting users flag them.

Publishers with higher ratings will get priority in users' news feeds, a move that the company says will cut down on "sensationalism, misinformation and polarization" in the media. That shift has empowered Facebook, but has been challenging for many news organizations and put the company in an uncomfortable position of deciding what news users should see.

A change of some sort seems necessary in the wake of the role Facebook played in distributing "fake news" - as well as political ads paid for by Russian troll farms - prior to the 2016 presidential election, not to mention Congress's subsequent call for the site to answer for its actions. Today the CEO followed up with an announcement that the site will try to identify and highlight "trusted sources" based on community feedback. Is this latest change to let users rank news source trustworthiness a good approach? He said the company made a decision to rely on member surveys as the most "objective" way to rank trust in news sources. Because as Facebook is now making increasingly clear, we're all, ultimately, responsible for vetting our own media consumption, even on social media.