India to decide on action against Facebook, Cambridge Analytica

India to decide on action against Facebook, Cambridge Analytica

It might be the start of a whole new week, but the ongoing Facebook privacy scandal is showing no sign of cooling off. CEO Mark Zuckerberg is testifying before Congress tomorrow, but before that kicks off, Facebook will finally be notifying users who had their data stolen by Cambridge Analytica.

His conciliatory tone precedes two days of congressional hearings where Zuckerberg is set to answer questions about Facebook user data being improperly appropriated by a political consultancy and the role the network played in the USA 2016 election.

Zuckerberg will get a second dose of questioning on Wednesday from the U.S. House Energy and Commerce Committee.

Last month, Facebook CEO Mark Zuckerberg promised to "show everyone a tool at the top of your News Feed with the apps you've used and an easy way to revoke those apps' permissions to your data".

"We didn't take a broad enough view of our responsibility, and that was a big mistake", he said in prepared remarks released by the House energy and commerce committee on Monday. (You can opt not to see the resulting targeted ads, though.) Allowing that, Sandberg said, would effectively require Facebook to turn into a "paid product" that charges users.

Right now can you say without hesitation that the voting preferences of Facebook users around the world will not be manipulated by fake news on the platform and the malicious use of their own personal information against them?

You can read the full version his prepared remarks below. Facebook said it was still auditing CubeYou, which is based in Redwood City, Calif., but believed it could suspend as many as 50 apps from the company. Kogan provided the data to Cambridge Analytica, which develops psychological profiles of individuals to predict which groups are likely to be receptive to certain ads or political messages.

Cambridge allegedly mined that information to target people with political propaganda to influence the United Kingdom Brexit referendum and sway the United States 2016 general election in Donald Trump's favour.

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"In consultation with the foundations funding the initiative, Facebook will invite respected academic experts to form a commission which will then develop a research agenda about the impact of social media on society - starting with elections", a company statement said. Zuckerberg and his company are in full damage-control mode, and have announced a number of piecemeal technical changes meant to address privacy issues.

Facebook has taken a series of proactive steps to make up for massive lapses in protecting user data, as lawmakers signaled they intend to get tough on privacy. "Facebook failed us", Nelson said. For years, Facebook has kept that page separate from the regular privacy settings, but it's now bowing to public pressure and making the field more prominent.

GBH said it had conducted surveys that estimated almost 15 per cent of Facebook users had curtailed their activity on the platform in recent weeks because of the data privacy concerns. "The consent decree was designed exactly to avoid this Cambridge Analytica problem".

Critics say the apology and the actions by the company are just not enough. Facebook itself admitted that the number of affected users is estimated to be around 87 million. On April 4, the company announced new technical changes created to close loopholes that allowed third parties overbroad access to user data.

So the committee should ask the Facebook founder how many apps were doing similar things, what data could they have collected, where is that data now and what potentially could that data have been used for?

At the same time Facebook is bolstering its lobbying capabilities.

Facebook will send users one of two notifications.