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Amazon to show live Premier League football matches

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The deal with a streaming service for Premier League TV rights is an intriguing development, with Amazon adding top level football to a platform that will also include ATP world tour tennis next year, after they took that deal away from Sky Sports.

Amazon has made history by becoming the first tech company to buy rights to show Premier League games in the UK.

In February, Sky and BT were between them awarded five of the seven packages in for 2019/20-2021/22 at a total bidding price of £4.464 billion.

However, Amazon's foray into Premier League broadcasting should not be seen as a long-term threat to Sky and BT, Liberum media analyst Iain Whittaker insisted.

They will show one full Bank Holiday round of games and one further midweek round on their Prime streaming service.

"The Premier League is the most watched sports league in the world". It's a big deal for Amazon because Prime Video, which is online only, will be the only place in the United Kingdom to watch certain matches from the most popular league in the world's most popular sport.

It does similar with some live sporting events in the US.

Sky will show the most amount of Premier League football, having previously won 128 matches per season for the same time period.

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On a busy day of announcements at the Premier League's summer meeting, it was also confirmed that the "big six" clubs have won their fight to take a bigger share of the top tier's booming worldwide broadcasting revenue.

The bix six clubs - Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham - managed to get the necessary 14 votes out of the 20 to agree that from 2019/20, any increase in the current global rights package, will be distributed according to league position and not equally distributed between all 20 clubs as it has been up to now.

In a separate announcement the Premier League also agreed that there would be a change in the distribution of money gained from the foreign broadcast deal.

The awarding of one of the two remaining batches of rights - four months after Sky and BT took the lion's share of the rights on offer - follows huge speculation at the time of the initial bid over Amazon's intentions, with analysts divided over whether the online giant would mount a bid.

It was one of two packages of domestic rights that remained unsold from an auction this year.

There are still a number of overseas deals to be completed but it is expected that the Premier League will double the #3bn it received in overseas revenue from the previous three-year cycle.

Neither Amazon nor the Premier League said how much the company paid for the rights.

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