Whataburger shades IHOP name change with savage tweet

11 2017 shows an IHOP sign at a restaurant in Hialeah Fla

"IHOP changed their name to IHOB for BURGERS, Nobody asked for this", one user wrote.

IHOP's executive director of communications told CBS News that the company is "serious about the quality of food and our menu, and this name change really reflects that". IHOP said Monday that it's temporarily changing its branding to IHOB with the B standing for burgers.

A flagship IHOb restaurant in Hollywood, California, has been rebranded and will host a "VIB launch party" Monday evening, the company said in a press release.

But Wendy's didn't buy it, and trolled the pancake-turned-burger house.

The former leader in much needed hangover food has chose to enter into the burger joint business.

Rebelez reassured customers that it will always continue to serve the restaurant's famous pancakes and breakfast selections. It remains to be seen whether the change will be permanent or merely a flash in the pan (cake) to promote hamburgers.

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Hence, the new name-it's temporary-and a TV spot featuring a restaurant manager shouting from the chain's recognizable pitched blue rooftop.

"One of the very first things we did was to gauge people's awareness of burgers at IHOP", says Chief Marketing Officer Brad Haley.

The video revealed several varieties of burgers.

Social media was abuzz after the cryptic announcement, but what does the "b" stand for?

IHOb has been mocked mercilessly for the name change, and the Phillies couldn't help but get in on the fun.