Amazon pulls off record Prime Day despite site glitches

Despite a rocky start beset by website outages Amazon has deemed its fourth annual Prime Day a success

Among the best sellers, according to the company, were Amazon's Fire TV Stick and its Echo Dot.

I was one of the millions of shoppers who hit at 3 p.m., looking to see what those Prime Day deals were like.

"We have been humbled by the response from Prime members to Prime Day in Australia, with demand exceeding our expectations, and sales surpassing Boxing Day on the first day", he told

Items were bought by shoppers from 17 different countries. The Instant Pot and LifeStraw rounded out the top five.

Shoppers, meanwhile, have lots of sales to choose from as other retailers offer promotions to try to take a share of the spending.

The company reported that several categories had more than 5 million items purchased, which included kitchen products.

Last year's Prime Day lasted 30 hours, with deals starting at 9 p.m. ET on July 10 and running through July 11. For the first time, Amazon extended the sales event to be a day and a half this year.

This year's Prime Day may be remembered for the dogs, not the deals. Small and midsize businesses selling on Amazon "far exceeded" $1 billion in sales during the Prime Day event, according to the company.

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At Whole Foods, the best-selling Prime Day deal was organic strawberries.

Thousands of Amazon workers went on strike in Spain and Germany on Tuesday in protest at their working conditions as the retail giant staged its Prime Day sales event, unions said.

Despite that reassurance, there are fears that frustrated bargain shoppers may have grown exhausted of error messages and turned to the "Anti-Prime" sales being offered by the competition instead.

Prime customers are hugely important to Amazon, as they are known as the site's most frequent and valuable customers.

Amazon announced today that Prime Day 2018 was the biggest sales day for Amazon in the little book shop's history. Deals are exclusive to Prime members, and many are timed so they're available for a few hours only - or until the available quantity runs out.

Shoppers can download the Amazon App to get an early look at the deals for the day on everything from protein shake powder to comforters, furniture and electronics.

Another weird glitch left shoppers in a loop; clicking a category such as "Electronics" or "Home and Garden" will simply redirect you to a page that says "Shop all Deals" - and, clicking that will bring you back to the start. Wall Street analysts said there were problems with executing sales for at least two hours, likely due to excessive the volume of user traffic.