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DAZN signs Canelo Alvarez to record US$365m fight deal

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Boxer Canelo Alvarez Inks $365 Million Contract With Streaming Network DAZN, Richest Deal in the History of Sports

Canelo Alvarez scored one of the biggest paydays in the history of sports when he signed a deal with sports streaming service DAZN for 11 fights over the next five years.

"This is only from my hard work", Alvarez told ESPN. "More than anything, though, I'm happy that I could give great fights to fans".

At 28, Alvarez is one of the most recognizable names in boxing, with a 50-1-2 career record and high-profile victories over Gennady Golovkin, Julio Cesar Chavez Jr., Amir Khan, Miguel Cotto and Shane Mosley, among other top contenders.

The contract with DAZN is the largest contract ever for a sportsman, greater than the 13-year, $325 million agreement that New York Yankees hitter Giancarlo Stanton signed in 2014 to move from the Miami Marlins.

"It is very important for me to give the fans the biggest fights and the most important fights, and I promise you I will always do that".

And while planning his next fight, Golden Boy Promotions also needed a place to put it.

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Canelo was most recently aligned with U.S. broadcaster HBO but the network announced it would move away from live boxing coverage at the end of 2018.

Alvarez steps up to super-middleweight to fight Britain's Rocky Fielding in NY on 15 December - his first fight under the DAZN deal.

Mayweather's most recent fight came against UFC star Conor McGregor inside the boxing ring and the American defeated him with a 10th round knockout in August 2017. Alvarez said for now his plan is to return to 160 after the bout against Fielding (27-1, 15 KOs), a British fighter who appeared significantly taller than Alvarez, who will be trying to win a title in his third weight class.

"Being part of this historic deal will require me to prepare myself even more and offer fans even better performances". "We are committed to making this sport as accessible as possible and at an affordable price for all the fans".

John Skipper, executive chairman of Perform Group, DAZN's parent company, had the following to say on the deal being made.

Alvarez said he has confidence DAZN will succeed. Now Alvarez will seek to join a small and illustrious list of three-division world champions from Mexico as he steps up to 168 pounds to challenge Fielding.

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