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Bird Box lift for Netflix

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Signage is displayed during the'Bird Box after party in the Roosevelt Ballroom during AFI FEST 2018

Does this mean that 45 million Netflix subscribers have seen Bird Box?

By these guidelines, Bird Box may actually have more than 45 million actual views and not all of them made it through to the film's end, but the net result remains unchanged: a whole lot of people chose to check out the thriller with some scaring themselves so much they no longer want to look outside. Netflix says there's a pretty good chance that you have. Check out Morris's impressive painting from Bird Box, below.

Days after the original film's release on the streaming service, Netflix has announced that Bird Box has been viewed by 45,037,125 Netflix accounts. giving it the best first 7 days ever for a Netflix movie. That seems a little high: Netflix has somewhere north of 137 million subscribers. Every Netflix "account" accommodates five users.

Bird Box memes took off shortly after the film arrived on Netflix which likely contributed to its early success.

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"Streaming services have gotten away with opting not to share the abundance of viewership information to which they have access, but as more traditional corners of the entertainment industry feel increasingly jealous of their 45 million-plus pairs of eyes, the blindfold may be coming off", concludes CNN. Most Netflix subscribers are overseas, and those subscribers often have access to streaming libraries that are much smaller than the one Netflix offers here in the States.

Critics have been mixed toward "Bird Box", with many noting similarities to John Krasinski's "A Quiet Place".

So 45 million accounts have not seen the entirety of Bird Box - they've seen most of it, and it's a safe bet that many of them are not USA -based accounts. "When an account is counted, it 'may include multiple views and viewers but is only counted once'".

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