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The focus at Apple's much-anticipated media event set for Monday will be largely on the company's updated Apple News service as well as its plans for original TV shows offered through a Netflix-like package available exclusively to Apple device owners.

Apple has reportedly invested a billion dollars for new content and streaming service, and this will be a direct take on Amazon, Netflix and Hulu.

Today, Apple released more exciting details on its upcoming ad-free subscription streaming service, which is officially called "Apple TV+" and launching in the fall. The first time, Apple debuted the iPhone X. The second time, it launched the iPhone Xs and latest Apple Watch.

However, the new reports are suggesting that Apple's approach may in fact be a little more complicated than simply offering a single flat-rate bundle. Netflix chief executive Reed Hastings has confirmed that Netflix would not be part of Apple's streaming service.

To ensure all attention will be on services, Apple took the rare step of announcing several new hardware products on its website last week, including upgraded AirPods, iPads and iMacs.

Apple Music and Apple's App Store have already benefited from being standard features of iPhones and other gadgets made by the company.

Amazon may be less vulnerable to new competition because its revenue base comes from the broader base of services and not streaming.

Apple based the service on Texture, an app it acquired past year.

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Another company that will launch a streaming service this year is WarnerMedia.

Some of the biggest names in media and tech are gearing up to move into streaming, in what could be a major challenge to market leader Netflix.

Users can watch content on-demand on a variety of devices, from laptops to smartphones and video game consoles. An Apple gaming subscription service that will compete with Steam and Google's Stadia could be unveiled as well. According to the Wall Street Journal, Apple's service will subsidize services like HBO charging just $9.99 a month instead of the typical $15 a month for HBO NOW.

The Apple original shows are expected to be offered alongside the option to subscribe to content from Viacom Inc and Lions Gate Entertainment Corp's Starz, among others, sources have told Reuters.

A speculative eye has been given to any new financial offer from Apple.

Now, Apple wants to build on this growth with a dedicated Netflix competitor and a way to explore news.

Meanwhile, equally as revealing from the newspaper's reporting of details about tomorrow's event is a related anecdote about how Apple CEO Tim Cook has begun meeting regularly with Apple's services division.

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