When Will Apple TV Plus Launch, and How Much Will It Cost?

Steven Spielberg Apple

In a press release, the company confirmed Apple News+ will initially be available in the U.S. and Canada, while roll outs to the United Kingdom and Australia will happen later this year.

There where a lot of big names on podium, Steven Spielberg, actors Reese Witherspoon, Jennifer Aniston, Steve Carell ( The Office ) and Oprah Winfrey entered the stage to officially announce their collaboration with Apple. "They're in a billion pockets, y'all". Eventually, the time came for Apple to break the news, and it came with the help of an all-star lineup.

Apple today announced a new subscription service called Apple Arcade for games on its platforms, including iPad, iPhone, Mac, and Apple TV.

The last quarterly results revealed that revenue from its services business jumped 19 per cent, from $9.1 billion (£7bn) to $10.9bn (£8.3bn) year-on-year.

Apple has also launched a third strand to its new services - a gaming subscription service for its app store.

Apple is betting on services to pick up the slack - and for good reason: Three in four Americans have at least one online subscription, and video streaming services are the most popular.

At the moment, the Apple TV app aggregates videos from a range of different video services; however, it is ultimately simply an intermediary that sends users to streaming providers. Shared family accounts will have access to the titles and parental controls for no additional charge.

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Using Apple Card, consumers will get 2% cash back from transactions, and 3% for Apple purchases.

Apple also introduced updates to its payment system, launched a games arcade, and added magazines to its news app.

Only a handful of games have been confirmed, including Sonic Racing and LEGO Brawls. That means parents and kids can download and play their own games for the one standard fee.

The launch was the centrepiece of an event at Apple's California headquarters that focused on the technology company's services, not its hardware, as it deals with declining sales of its iPhone. So here's a brief rundown of everything we know so far. It works similarly to Apple Pay, and the digital version actually runs through the Apple Pay app. It also unveiled a new credit card tied to Apple Pay and Apple News+, a subscription news service.

But while the Los Angeles Times and Wall Street Journal are also on board along with hundreds of magazines, the Journal says it will be providing only some and not all of its content.

Subscribers of Apple Arcade will get access to all the games in the bundle rather than having to purchase each individual game.

But Apple's shares fell 1.7 per cent on Monday following its announcements.